Followers alone say little. We measure the engagement on the latest posts, compare it with creators of the same niche and size, and turn it into a price you can put in an offer.
Rate card
Example
Fair price per feed post
$140
At 10.5% engagement, the top 10% of the niche, it would be $180.
Example values. Organic post, without usage rights for ads.
Know your price. Then find the brands that pay it.
Open the brand deal finderCREATOR ADS
Brands pay per audience. Creator Ads runs your Reels as ads to people who already follow creators in your niche, so the followers you gain are the ones brands want to reach.
Today
$140
18,000 followers
In 6 months with Growth
$230
30,000 followers
+$90 per post
Start with Growth$279/moWorked example, not a guarantee: the bottom of the plan's advertised range (2,000 followers a month) and your engagement holding at today's level.
THE SHORT ANSWER
A sponsored Instagram feed post typically pays $5 – $10 per 1,000 followers. A creator with 10,000 followers can ask around $50 – $100, one with 50,000 around $250 – $500. Where a creator lands inside that range depends on engagement and niche, not on the follower count.
Two creators with the same audience size are not worth the same. In our benchmark study the median engagement rate at 10,000 to 30,000 followers is 0.63% in Business and 1.90% in Lifestyle. A brand paying per follower pays three times as much per real reaction in one niche as in the other.
Influencer Marketing Hub, Instagram influencer rates, updated August 2026.
HOW THE PRICE IS BUILT
01Market
$5 – $10
per 1,000 followers
The range from Influencer Marketing Hub's 2026 rate guide. Floor and ceiling.
02Engagement
median → top 10%
of your niche and size
Measured on the last 12 public posts and compared across 53,162 accounts. The niche median earns the middle, the top 10% the top.
03Format
Reel 1.2–1.5×
Story 30%–50% of a post
Same guide. A Reel takes more work, a Story disappears after 24 hours.
The guide says engagement and niche move the price, but not by how much. The straight line from median to top 10% is our model. The result covers an organic post. Usage rights for ads, exclusivity and production costs come on top.
Sources Influencer Marketing Hub — Instagram influencer rates (2026) · Our benchmark study — 53,162 accounts across 9 niches
ONE NUMBER, TWO SIDES
Write an offer with a number you can explain.
Check a quote before you say yes.
AFTER THE PRICE
