startviral

Instagram Engagement Rate CalculatorGood content.
But how good?

Calculate your engagement rate and see how your account compares with creators in your niche. Less guessing. More perspective.

  • Free analysis
  • No password
  • No registration
Your numbers. In context.Example report
A look at your analysisYour profile, your niche, your perspective.

Engagement Rate

3.8%

Illustrative interactions per post12 posts
Compare with creators in your niche, at your size.

Illustrative values. Enter your handle to see your measured results. No growth forecast.

One number is a start. The right comparison makes it useful.Explore the benchmarks

MADE FOR YOUR CREATOR ROUTINE

01

Your handle. That’s all.

We read your latest public Instagram posts. No password, no manual counting.

02

See where you stand.

Understand your engagement rate in the context of your niche and audience size.

03

Make your next move.

Explore a Boost for your posts or Creator Ads for reaching new followers.

ENGAGEMENT BOOST

Give your next post a little more.

A fixed layer of likes, views, impressions and saves. From $45 a month.

Discover Engagement Boost

How the number is calculated

Engagement rate is the share of your audience that reacts to a post: the likes and comments on a typical post, divided by your followers.

avg. likes + avg. commentsfollowers× 100

Applied to your last 12 public posts. Pinned posts are excluded, posts with hidden like counts are left out of the likes average, and the best and worst post are dropped from each average so one viral post does not decide your result.

Worked example

  • Followers12,000
  • Average likes per post340
  • Average comments per post26

(340 + 26) ÷ 12,000 × 100 = 3.05 %

Sources Instagram Help Center — reel insights and what each metric counts · Instagram — how ranking works (Adam Mosseri) · Our benchmark study — 53,162 accounts across 9 niches

UNDERSTAND YOUR RESULT

Is that a good engagement rate?

It depends on your niche and your size. Our benchmark study measures both, across nine niches and four follower bands.

See the benchmark study

PUT IT TO WORK

Which brands book creators at your level?

Brands in your niche that recently paid creators your size, with the engagement level each one usually works with. Free, and no Instagram password.

Find matching brands

YOUR NEXT CHAPTER

Stronger posts.
Then, a bigger audience.

Engagement Boost adds interactions to your posts. When you want new followers, Creator Ads puts your reels in front of people who already follow creators in your niche.

Explore Creator AdsBoth services are available independently.
A look at Creator Ads

Engagement rate: common questions