Brand Ambassador Programs: 10 You Can Apply To in 2026 (and How to Become One)

Brand ambassador programs are the fastest way to become a brand ambassador: you apply through a form, and the brand decides. When a brand has no programme, you pitch it directly. Below are 10 programmes with their official application pages, grouped by niche, with what each brand itself says about who qualifies and what you get. We checked every page on 2 November 2026.

What a brand ambassador does

A brand ambassador represents a brand for months, not for one post. You wear or use the products, show them to your audience and get paid in products, discounts, commission or cash. Keep three things apart:

• Brand ambassador: a longer relationship, often with products, events and set tasks.
• Affiliate: commission on sales through your link, no other duties.
• One-off brand deal: one paid post or Reel, and the job is done.

Many programmes mix the three. What you can charge per post is in how much Instagram influencers charge.

10 brand ambassador programs you can apply to

Sports and fitness

1. On Ambassador Program

On looks for people who move their local community through running, training or sport. Ambassadors get access to community events, the latest products and early news. Applications for the 2027 programme close on 12 November 2026. On states no follower minimum. Apply to On

2. Brooks Running Collective

Brooks now calls its ambassador programme the Brooks Running Collective. The 2026 window ran from 3 to 20 October 2025 and was open to residents of the US and Canada aged 18 and over with at least 2,000 social followers. That round is closed, and Brooks points to its newsletter for the next one. See the Brooks page

3. Fabletics Influencer Program

Fabletics' help centre says it works with creators of every size, from micro-influencers to brand ambassadors. You apply through the Fabletics Influencer Portal, which is separate from its affiliate programme. Go to the Fabletics help centre

Beauty and skincare

4. Bubble Ambassadors

Skincare brand Bubble accepts ambassadors aged 13 and up with an active, public TikTok or Instagram account. Applicants under 18 also need a parent or guardian's email. There is a separate track for college students. Go to the Bubble community

5. Sephora Squad

Sephora Squad is Sephora's creator programme. The 2026 Canadian round opened on 19 January 2026 for residents of Canada aged 18 and over, and ten creators were chosen. The programme offered content opportunities, brand collaborations, mentorship and events. Applications are closed for now. Go to Sephora Squad

Fashion and outdoor

6. Daniel Wellington (DW Icons)

Daniel Wellington's FAQ says any fan with a public profile who posts actively can apply, with extra missions above 3,000 followers. The brand lists commission, gift cards, cash, personal discount codes, free products and exclusive discounts as benefits. Instagram is the focus, and YouTube, TikTok and Pinterest creators are welcome. Reviews take up to three business days. Apply to Daniel Wellington

7. Cotopaxi

Outdoor brand Cotopaxi has one form for people who want to photograph its gear on trips, share it on social media or represent it in the industry. It reviews requests every two months. If you would rather earn through links, its affiliate programme runs on Partnerize with commission of up to 14%. Go to the Cotopaxi form

Pets

8. BARK Affiliate & Creator Program

BARK, the company behind BarkBox, runs one programme for affiliates and creators, with separate applications for BarkBox and Super Chewer. It suits dog and pet accounts. Go to the BARK programme

Tech and video

9. Insta360 Rising Talents

Insta360 pays creators in its Rising Talents programme for monthly posts and features strong clips on its own channels. You must tag @insta360 and use #Insta360 in every caption. Go to Insta360 Rising Talents

Students

10. Red Bull Student Marketeer

Student Marketeer is a paid part-time job for enrolled students, posted per city or campus. Red Bull publishes every genuine opening on its own jobs site. Go to Red Bull Jobs

How to become a brand ambassador with no open programme

Most brands have no form. For Gymshark's athlete team, for example, we found no public application; the sign-up that is open is its affiliate programme. In that case you pitch the brand yourself:

• 1.Pick brands you already use. A post with the product in your real routine is the best proof.
• 2.Know your numbers. Brands ask for reach and engagement rate. Check your engagement rate for free so you quote a measured figure.
• 3.Have a media kit ready. The post on how to build an influencer media kit shows what goes in it.
• 4.Keep the message short. Who you are, who you post for, and the idea you have for the brand.

If you are not sure which brands fit you, the free finder get PR packages shows which brands work with creators like you. Creator Deals gives you brands that fit you, with the message written in your voice.

Common mistakes

• Paying to apply. Genuine programmes charge no fee. Sephora states that its team never asks for bank details while it reviews applications.
• Missing the window. On, Brooks and Sephora work with fixed dates. Put them in your calendar.
• Looking only at follower count. Daniel Wellington and Cotopaxi ask for active posting and fit, not a minimum number.
• Mistaking an affiliate link for an ambassadorship. A commission link is not a programme with products and tasks.
• Skipping the disclosure. The FTC's Disclosures 101 for Social Media Influencers says free or discounted products count as a material connection, and a platform's own disclosure tool may not be enough.

Conclusion

Apply first to the programmes whose products you already use, and note the deadlines. For every brand without a form, you need a measured engagement rate, a short media kit and a message that fits the brand. Creator Deals handles that last step for you.